The Art of Storytelling


Storytelling is the most powerful way to put ideas into the world today

Robert McKee

Having established ourselves as a creative publishing force to be reckoned with, both local with The Limerick Magazine and nationwide with our luxury flagship publication Fusion Magazine, our talented team is now offering up their creative expertise to other brands and businesses, providing a range of services that companies can call upon as and when they need, or get the full package of graphic design, digital marketing, content creation and commercial photography to tell the story of their brand.

TLM and Fusion Magazine have of course evolved and changed as time goes on, but the biggest development within the business of Fusion Media has been happening more behind the scenes. Publishing is now just one part of what we do. Fusion Media has launched a range of creative services including website building, graphic design, content creation and original photography for business locally, nationally and internationally. With a lifelong passion for storytelling at the heart of what Fusion Media does, as the ultimate goal of storytelling is to inspire – whether it motivates change, encourages the buying of a product or draws people into your store, regardless of the time frame.

The desired outcome in the end drives the direction of the story. As a publisher it has always been Fusion Media’s aim to tell stories, and the aim now is to tell the story of a brand by working with them from start to finish, providing all the materials a business need to do so. So often companies share their frustrations about having to go to multiple sources to get something written, to get a website designed and ending up having to buy images in order to get their channels live – there are few places that provide all those solutions as part of one service. With Fusion Media, everything is under one roof. No more going to a web design company, then trying to hunt down a quality copywriter, finding that costs spiral and having only enough left in the budget to buy some stock images that don’t accurately reflect the unique characteristics of your brand. With all the elements together you save time, and have the peace of mind of one team working to the same set of deadlines, with a more cost-effective package.

Fusion Media have built a team of talented and experienced design, photography and writing professionals, who have worked across a vast range of industries. Most importantly though, they understand the need to take time to get to know your individual business and what you want to achieve.

Through regular conversations and updates they will get as close to the business as is humanly possible. Fusion Media is attentive and friendly and will guide you through the entire process, even if you are not entirely sure about certain aspects of your campaign or redesign, the team will help lead you in the right Direction. And because storytelling isn’t just a one off exercise, Fusion Media maintains that relationship with their clients even once the job in hand is done, to ensure that the work is having the desired effect and is telling the story the way you wanted it to. As your objectives and goals shift, you must plan new initiatives that propel the story forward and inspire renewed calls of action. Fusion Media will be there every step of the way, as and when a client needs them.

So, ask yourself: What is your story? Are you telling the story of who you are, where you came from, and where you are going with everything you put out there? Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing the stories they really are, you can take your target audience on a journey they yearn to experience. In order for consumers to form a personal connection with your brand, company stories must be authentic, creative and inspirational, and that is where Fusion comes in to this picture.

About our Team

Email: michelle@fusionmedia.ie

Michelle Costello
Creative Director


Tarmo Tulit

Email: paul@fusionmedia.ie

Paul Geaney

Email: kayleigh@fusionmedia.ie

Kayleigh Ziolo


Just click on the tabs to learn more about the Services we offer

We are the home of The Fusion Magazine & The Limerick Magazine titles. Fusion Magazine is an award winning national title that showcases creative and contemporary Ireland through fashion, film, music, food, art & culture.

The Limerick Magazine is a regional title that keeps readers up to date with what is happening in Limerick City and County, with reviews, event listings, interviews, men and women’s fashion, lively opinion and interesting articles to get them talking.
Both titles focus on human interest stories and creative photography that tell the narrative of our interviewees and build a strong visual representation of our brand.

Our Contract Publishing team works with clients to create beautiful magazines, brochures, and marketing booklets. We can develop the publication from start to finish using our in house team of designers, photographers, writers and editors.

The rules of storytelling haven’t changed, the scale and integrated approach have. But it all starts with listening and that is what we do at Fusion Media, we listen, create to your story and tell it through our team of narrators

From a very young age we love listening to stories and, as we grow older, we respond to tales and anecdotes. Brands need to inject the magic of storytelling into their marketing to tap into people’s emotions.
Storytelling is not a one-off exercise but a matter of consistency and adapting to evolving human needs, just like a fairy tale, a captivating brand story must have three acts that set up the situation, chronicle the conflict and offer a resolution. However, business stories are unique because they require a fourth element – a call to action, which is often indirect.
The ultimate goal of marketing is to inspire, whether it motivates change, encourages the buying of a product or draws people into your store, regardless of the time frame. Your desired outcome in the end drives the direction of the story.
Any medium can be used to tell a story, including blogs, film, print, social channels and multimedia. Each medium elicits a different reaction from your audience, so stories must be tailored to fit. The key to success is knowing which story to tell in which medium. Short, snappy messages work best on television and the Internet, while online conversations, conferences and seminars provide a personal connection.
In order to be a good storyteller, you must listen to your audience so you can genuinely understand their desires and concerns, their beliefs and attitudes. You must continue to listen as your story unfolds so you can gauge the reactions of your audience. Let this help determine how your brand evolves. As your objectives and goals shift, you must plan new initiatives that propel the story forward and inspire renewed calls of action.

Commercial photographers deal with other businesses, a B2B approach that makes Graphic Designers, Ad Agencies, Magazines and Corporate Communications their main points of contact for work. Those entities are usually working on behalf of another company that is needing photography to promote their business, product, service or craft.

Images create a dialogue between you and your customer, they don’t say a picture is worth a thousand words for no reason. Each client has a special story to tell and our Commercial Photography team headed by Tarmo Tulit will work with you to tell your story with a creative flare that is unique to your business.

Emotion, authenticity, personal connections and driving to action. That’s what storytelling is all about…

Storytelling is a powerful approach that can compel users to convert more effectively than what any amount of optimisation, visual callouts, or interactive elements can do otherwise. To create a website with visual story telling is big challenge, because you need to put all your story in brilliant design but once you do this, it will strengthen your brand and ensure that your message is delivered.

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas, experiences and storytelling with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.

The Elements of Good Graphic Design are the components or parts of a work of art or design.  More simply put, they are the ingredients of art.  Take one part colour, a pinch of texture, and a whole lot of shape and the result will be some well designed graphic design.

Why Choose Us?

We're Creative

We're Punctual

We Have Magic

We Love Minimalism

We're Responsible

We're Friendly


Call Us
+353 (0) 61 394776
Fusion Media
Studio Lane, Kildimo, Limerick, Ireland, V94 XKV4


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