We are the home of The Fusion Magazine & The Limerick Magazine titles.
Fusion Magazine is an award winning national title that showcases creative and contemporary Ireland through fashion, film, music, food, art & culture.
The Limerick Magazine is a regional title that keeps readers up to date with what is happening in Limerick City and County, with reviews, event listings, interviews, men and women’s fashion, lively opinion and interesting articles to get them talking.
Both titles focus on human interest stories and creative photography that tell the narrative of our interviewees and build a strong visual representation of our brand.
Our Contract Publishing team works with clients to create beautiful magazines, brochures, and marketing booklets. We can develop the publication from start to finish using our in house team of designers, photographers, writers and editors.
Commercial photographers deal with other businesses, a B2B approach that makes Graphic Designers, Ad Agencies, Magazines and Corporate Communications their main points of contact for work. Those entities are usually working on behalf of another company that is needing photography to promote their business, product, service or craft.
Images create a dialogue between you and your customer, they don’t say a picture is worth a thousand words for no reason. Each client has a special story to tell and our Commercial Photography team headed by Tarmo Tulit will work with you to tell your story with a creative flare that is unique to your business.
Emotion, authenticity, personal connections and driving to action. That’s what storytelling is all about…
Storytelling is a powerful approach that can compel users to convert more effectively than what any amount of optimisation, visual callouts, or interactive elements can do otherwise. To create a website with visual story telling is big challenge, because you need to put all your story in brilliant design but once you do this, it will strengthen your brand and ensure that your message is delivered.
Graphic design, also known as communication design, is the art and practice of planning and projecting ideas, experiences and storytelling with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms.
The Elements of Good Graphic Design are the components or parts of a work of art or design. More simply put, they are the ingredients of art. Take one part color, a pinch of texture, and a whole lot of shape and the result will be some well designed graphic design.
From a very young age we love listening to stories and, as we grow older, we respond to tales and anecdotes. Brands need to inject the magic of storytelling into their marketing to tap into people’s emotions.
Storytelling is not a one-off exercise but a matter of consistency and adapting to evolving human needs, just like a fairy tale, a captivating brand story must have three acts that set up the situation, chronicle the conflict and offer a resolution. However, business stories are unique because they require a fourth element – a call to action, which is often indirect.
The ultimate goal of marketing is to inspire, whether it motivates change, encourages the buying of a product or draws people into your store, regardless of the time frame. Your desired outcome in the end drives the direction of the story.
Any medium can be used to tell a story, including blogs, film, print, social channels and multimedia. Each medium elicits a different reaction from your audience, so stories must be tailored to fit. The key to success is knowing which story to tell in which medium. Short, snappy messages work best on television and the Internet, while online conversations, conferences and seminars provide a personal connection.
In order to be a good storyteller, you must listen to your audience so you can genuinely understand their desires and concerns, their beliefs and attitudes. You must continue to listen as your story unfolds so you can gauge the reactions of your audience. Let this help determine how your brand evolves. As your objectives and goals shift, you must plan new initiatives that propel the story forward and inspire renewed calls of action.